Messina, 1946. The Sicilian city is an international port that hosts thousands of ships and travellers from East and West, North and South. The world sails and crosses through Messina. The war is over, and life once again pulsates with energy and vitality. Thousands of children are born as families grow. The Urbano family faces Reconstruction with enthusiasm, has a special passion and is determined to follow it through to the end. Great connoisseurs of coffee, the Urbano family know that this drink is a fundamental tradition of the Italian lifestyle and decide to make it their future by creating the basis for a solid company. They know that coffee must be good, indeed, very good. For a good coffee you need two things: an excellent raw material and, above all, a perfect roast. This is how Miscela d’Oro was born. A company from Messina that will delight the palates of many generations to come.
The roasting of already blended coffee is a complex procedure that requires extraordinary care, knowledge, and precision. And it is precisely on this knowledge that Miscela d’Oro has based all its work for over 70 years.
Miscela d’Oro is the name of a unique taste. A unique, special, deep taste. An unmistakable colour: gold. The idea has found perfect application, the Miscela d’Oro shop becomes a laboratory, the laboratory becomes a factory. First in Sicily, then in Italy and finally all over the world: Miscela d’Oro is synonymous with the excellence of Italian artisan coffee.
The art of blending and roasting.
A “know-how” jealously guarded by the company and its Master Roasters responsible for the production of the exceptional Miscelad’Oro blends. But coffee starts from afar, which is why the Miscela d’Oro beans are monitored day by day from the plantations to arrival at the roasting plant. Here, in an ultra-modern plant, all the magic that makes Miscela d’Oro an Italian coffee excellence takes place.
Passion is at the heart of our work. We work for a more ethical and sustainable world of coffee, respectful of the environment and the consumer, dedicated to the quality and healthy values of a completely natural and delicious product.
Environment and Sustainability
Coffee starts in the plantations. Miscela d’Oro closely monitors all stages of the supply chain. Respect for the environment and sustainability guide the choices of product sourcing, disposal, and packaging of coffee.
The inclusive future
The future is as iridescent as the colours of our coffee. Everything is renewed every day and we too have always been thinking about the future. Sustainable production, respectful of nature and people’s tastes, offering a very wide range of products which are the result of our desire to experiment and to find, always, the key to excellence.
The Italian tradition
For us, tradition is not only the secret of our product, but also an Italian, and Sicilian in particular, way of conceiving coffee. Excellence, style, and elegance are the fundamental values of our country, values that we share with all those who have placed their trust in us over the years.
To love and be loved
Our work has been going on for eighty years in a wonderful relationship with the public. We love our product and we are reciprocated by those who choose Miscela d’Oro every day. This is why we have developed complementary product lines and accessories that have become: protagonists of hundreds of meeting places and thousands of homes.
The great magic
From the earth
Miscela d’Oro starts with the first coffee sprout. The types of green coffee purchased are always freshly harvested, rigorously selected and sourced from absolutely trusted growers, to guarantee superior quality and the absence of defects that could compromise the in-cup yield. Strict quality controls complete the product approval phase.
The master roasters of Miscela d’Oro jealously guard the precious “know-how” to blending the individual origins in a balanced way to enhance the aromas and merits of each coffee. Being able to roast coffee blends, rather than individual origins, in an excellent way guaranteeing absolute uniformity of colour, is an exception that has always distinguished Miscela d’Oro from day one. A rare skill, emphasized by the best technology available in the industry today allows us to obtain extremely aromatic, sweet and round coffee.
The coffee beans are ground in special plants operated by state-of-the-art software. Laser control of the grain size allows the parameters to be set perfectly, thus ensuring that the product is always extracted at the highest level.
Freshly ground coffee, and throughout its degassing cycle, is protected by the use of inert gas (nitrogen). The coffee, thus not coming into contact with oxygen, does not initiate the oxidation process that would rapidly compromise its noble organoleptic nuances.
Packaging is also done with the help of inert gas. Advanced quality control instruments enable the operator to check for microleaks in the packaging, residual oxygen in the product and perfect coffee delivery.
The product packaged in this way rests and matures in a modified atmosphere, preserving the freshness and aroma of freshly roasted coffee for a long time.